Theater Of The Mind Productions Presents:
Two Day Extravaganza
"To work magic is to weave the unseen forces into form; to soar beyond sight; to explore the uncharted dream realm of the hidden reality". -- Harry Houdini. (1874-1926)
Shakespeare, a master storyteller, once said, "All the world is a stage." Likewise, the cornerstone of John’s ideology is that all sales professionals are theatrical actors.
Most salespeople have one presentation and tend to sell best to people who resemble themselves. Take away the models and the expensive marketing and they may feel a little lost. The real key lies in being able to succeed in a barebones environment.
Salespeople understand their product, but they have to do more than answer questions. They must understand the value system of the buyer and carefully uncover their motivation, needs, and expectations. Take away the product and you have to sell value, appreciation, future potential, values for the money, a dream comes true. Selling the dream is what John calls selling in "The Theater of the Mind."
There are no real trade secrets and no magic bullets. It is time, however, to examine and challenge some of the traditional ideas about the role of product and salesperson in new home sales.
Throughout the industry, it's expected that the product and the presentation should be the basis of a successful community. Throughout John's career, he has worked with communities well in advance of models and trained the team to secure large deposits from buyers before the developments were ever started. If they didn’t sell it, it wouldn’t be built. For example, whether it's single-family residential or the affluent resort market, both offer a unique opportunity to garner pre-sales. In the Selling on Stage program, John teaches his insider secrets.
Studies have shown that many affluent buyers see themselves as a breed apart. Not in a snooty sense, but they feel they are able to make decisions that the majority of people won’t. They understand the benefits of buying early (ground floor), and appreciate buying a benefit others won’t be able to see until later. It's been said that money talks - and it's true - it does! And it speaks more than one language. Learn how to be at the top of your game and become a master performer in the world of sales.
Selling on Stage provides time-tested sales strategies along with John's unforgettable humor and animation. This program is guaranteed to stimulate the acceleration of home buyers' habits in your sales force!
During this intensive program you will learn:
About the Speaker:
John Palumbo is CEO of The Sales DNA Institute, an idea studio and research laboratory for sales and marketing management. Since 1985, he has presented hundreds of dynamic, visionary speeches and seminars internationally on the science of sales and influence. John is a member of the National Speakers Association and brings humor and animation to the platform to help others exceed their sales goals.
John has been instrumental in restructuring the Sales DNA of thousands of individuals from small, family run companies to large scale developers such as Trump Grande International. He has the ability to take individuals and organizations to new dimensions of selling excellence. With more than three decades of selling experience, John has closed over one billion dollars in real estate sales.
John is recipient of The National Association of Home Builders’ Sales Manager of the Year Award and The Million Dollar Circle Lifetime Award. He is a prominent member of the Institute of Residential Marketing and has been an instructor for the institute for more than 15 years. John is invited repeatedly as a guest speaker at conferences and national conventions including IBS, Super Sales Rally, SEBC and the Midwest Builders’ Conference, just to name a few.
He is author of Close and Grow Rich
and his bestseller,
Ready for John Palumbo to optimize your sales team?